The new Design Within Reach Tools for Living store opened today on Wooster Street in SoHo. Since my office is a few short blocks away, I decided to check it out at lunch. The purpose of the mission was actually get a flask that I saw the previous day on 10engines. You see, the flask wasn’t available online at the time and when I called DWR they said, “the new Tools for Living store, which opens tomorrow, will have this in stock.” Perfect. Upon arrival to the neatly organized bi-level shop, my jaw hit the newly installed floor. The upper section of the store offers home, kitchen, office goods, so I headed directly to the lower level for the more brutish “tools” section.
Downstairs I found a selection of nostalgic lawn games, gardening tools, a lawnmower (clearly for merchandising purposes), a group of canvas Filson bags (who doesn’t sell Filson these days — not that I am complaining), Klein tool bags (the fact that they are selling Klein blows my mind), the best first aid kit I have ever seen, a fatigue green powder coated folding hand shovel, portable burner for camping / grilling, a set of knit finger puppets for kids, plus all sorts of other clean and classic goods. The product assorment sort of made my head spin. The merch was similar to what you would expect from Restoration Hardware only much, much better. Many of these items are available on the DWR website, but to see everything in one space was mesmerizing. The merchandising is on point with any store I have ever been to. Color me obsessed.
The lower level.
The upper level features office, home and kitchen goods. Not to mention helpful and good looking staffers eager to assist.
Mission accomplished. My new Stanley flask and a wood bird call (taking me back to my childhood trips to The Holden Arboretum in Ohio).
DWR Tools for Living: 142 Wooster Street, New York City (212) 471-0280
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